My Daily Magic Contest Red Carpet Night With Beverly Hills Porsche

Beverly Hills Porsche invites you to join us for a very special night! 

When you think of Porsche, you probably think legendary, high performance sports cars. Yet somehow it manages to be so much more than that.  It is a car that can do all the things ordinary cars can do, but do them in a way that's anything but ordinary.  A car that makes every day magical.


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A few months back, we invited up and coming filmmakers across the U.S. to capture how they articulate that feeling of everyday magic.  Please join us for an exclusive evening to celebrate the passion and the excitement behind the Porsche brand that the ten finalists have captured in their films, as well as announcing our contest winner. Cocktails and hors d'oeuvres will be served, and one lucky guest will win a day at the Porsche Sport Driving School- USA. 

DOWNTOWN INDEPENDENT THEATRE
251 South Main St.
Los Angeles, CA 90012

TUESDAY, OCTOBER 4TH, 2011 AT 7:00 PM
Dress: Smart Casual

RSVP CLOSED

Beverly Hills Porsche, Number One in New Porsche Sales for all of the USA!

Intelligent Performance on Every Level.

Beverly Hills Porsche

8425 Wilshire Blvd.

Beverly Hills, CA 90211

www.BeverlyHillsPorsche.com

Find us on Facebook! www.facebook.com/BeverlyHillsPorsche

Beverly Hills Porsche is an authorized factory dealership of Porsche cars, SUVs, accessories, parts and merchandise. Centrally located to all of Los Angeles, we aim to be a complete lifestyle destination for all Porsche owners and fans!

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The New Porsche 911 Design Walkaround

Micheal Mauer, Chief Designer at Porsche Design Studio talks about the all new Porsche 911 (Tp 991) In this video, Mauer highlights the evolved style of this iconic automobile.  Coming soon to Los Angeles, the Porsche 911 Carrera S is now available for ordering at Beverly Hills Porsche.

The new Porsche 911 Carrera: Tradition meets modernity


Stuttgart. At 48, the Porsche 911 Carrera is younger than ever: The completely redesigned generation of the sports car icon is stepping into the limelight with its flat, stretched silhouette, exciting contours and precisely designed details, yet from the very first glance it remains unmistakably a 911. True to the 911 tradition, the distinctive Porsche design language with its tendons and muscles exudes power and elegance.

The 100 millimetre (~ 3.9 inches) longer wheelbase and reduced height combined with the up to 20-inch wheels underpin the athletic appearance. At the same time, the typical sports car compact exterior dimensions were retained. Seen from the front, the eye is drawn to the 911's trademark wide-arched wings. They emphasise the wider front track, so that the new 911 Carrera models sit even more solidly on the road. The remodelled exterior mirrors are accommodated on the upper edge of the door and not as before on the mirror triangle. Not only is this aerodynamically advantageous, it also emphasises the new design line and visual impression of width.

The all-new, lightweight body is an intelligent aluminium-steel construction. It is responsible for a significant proportion of the weight reduction of up to 45 kilograms. Combined with significantly greater rigidity. Aerodynamic optimisation -- including a wider, variably extending rear spoiler -- enabled the new 911 Carrera's lift to be reduced yet further while retaining a very good Cd value.

To complement the modern exterior design, the Porsche designers created an interior, the architecture of which takes its cue from the Porsche Carrera GT. The driver is now even more closely integrated with the cockpit thanks to the centre console rising up to the front with the high-mounted shift lever or gear selector located especially close to the steering wheel in typical motorsport fashion. Classic Porsche elements are also to be found inside, as they are on the outside: the instrument cluster with five round instruments -- one of them a high resolution multifunction screen, the central rev counter and the ignition lock to the left of the steering wheel.

Setting the standard in its class, as it has for generations, the new 911 Carrera and Carrera S raise the performance and efficiency bar yet another notch. All versions get by with significantly less than ten litres of fuel per 100 kilometres (28 mpg imp.). Fuel consumption and emissions are up to 16 per cent lower compared with its predecessor. Among other things, this is achieved by systems and functions such as auto start/stop, thermal management, electrical system recuperation, the world's first seven-speed manual transmission and -- in conjunction with the Porsche-Doppelkupplungsgetriebe (PDK) -- sailing as it is called. The new electro-mechanical power steering offers not only Porsche's typical precision and feedback but also helps to increase efficiency and reduce fuel-consumption.

For example, the 911 Carrera with the new 350 hp (~ 257 kW) 3.4-litre boxer engine and optional PDK consumes a mere 8.2 litres per 100 kilometres (~ 34 mpg imp.) based on the New European Driving Cycle (NEDC) -- 1.6 l/100 km (~ 6 mpg imp.) less than its predecessor. Also, at 194 g/km CO2, it is the first Porsche sports car to make it below the 200 g/km mark. With the 911 Carrera S as well, with its 3.8-litre boxer engine and what is now 400 hp (~ 294 kW), fuel consumption when paired with the optional PDK is reduced by 14 per cent or 1.5 l/100 km (~ 5 mpg imp.) to 8.7 l/100 km (~ 32 mpg imp.) despite 15 hp (~ 11 kW) more power. That equates to CO2 emissions of 205 g/km.

At the same time there are performance improvements in both models. The 911 Carrera S with PDK manages to accelerate from nought to 100 km/h (~ 62 mph) in 4.3 seconds. Pressing the Sport Plus button on the optional Sport Chrono package cuts that to 4.1 seconds. The 911 Carrera with PDK needs only 4.6 seconds (Sport Plus 4.4 seconds) to sprint from a standing start to 100 km/h (~ 62 mph).

Michael Mauer, Director of Design at Porsche Studios

Michael Mauer, Head, Porsche Design Department - Mauer is responsible for the design and styling of automotive and industrial products. He studied design from 1982 to 1986 at the Polytechnic in Pforzheim, and from there secured his first job in the Design area of Mercedes-Benz AG in Sindelfingen. In 1989 he was appointed Design Project Leader for the Mercedes V Class models, and two years later was in charge of design work for the first SLK model generation. In July 1995 the company appointed him Head of Department and entrusted him with design responsibility for it's A-Class, SLK and SL models.
In 1998 Michael Mauer moved to the Mercedes-Benz Advanced Design Studio in Tokyo as General Manager, and was intensively involved in advanced development work on various model lines. A year later, he was put in charge of Design at MCC Smart GmbH. In June 2000 he went to the Sweedish Saab company as Executive Director Design, and since March 2003 he has also been responsible for Advanced Design at General Motors Europe.

Beverly Hills Porsche, Number One in New Porsche Sales for all of the USA!

Intelligent Performance on Every Level.

Beverly Hills Porsche

8425 Wilshire Blvd.

Beverly Hills, CA 90211

www.BeverlyHillsPorsche.com

Find us on Facebook! www.facebook.com/BeverlyHillsPorsche

Beverly Hills Porsche is an authorized factory dealership of Porsche cars, SUVs, accessories, parts and merchandise. Centrally located to all of Los Angeles, we aim to be a complete lifestyle destination for all Porsche owners and fans!

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Thank you!

New Porsche 3D Configurator Launches

Dr. Porsche once said,   "I couldn't find the sports car of my dreams, so I built it myself."

 This week Porsche launched a new web tool to help customers visualize their very own custom built Porsche. With the addition of the new Porsche Car Configurator to the Fitting Lounge available to Beverly Hills Porsche customers, ordering a new Porsche car becomes an exciting event.  

 

Are you ready to build the sports car of your dreams?

Let the expert staff at Beverly Hills Porsche guide you through the process with our state of the art Fitting Lounge on Rodeo Drive in Beverly Hills.  To schedule a complimentary consultation call us at 888-863-3923.

To configure your new Porsche from your computer visit: Beverly Hills Porsche Dealer and click the blue box marked "Build Your Porsche"

Press Release: On the occasion of the world premiere of the new 911, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is setting new standards on the Internet as well.

The Porsche Car Configurator enables every customer to design their own personal Porsche, view it from all sides and against different backgrounds in full-screen mode and order the configuration directly from the Porsche dealer.

Porsche is using a newly developed interactive 3D animation for the Porsche Car Configurator so that the customer can picture exactly what his/her new 911 will look like. This enables myriad equipment details of the customised 911, such as a wood, aluminium or leather finish, various sports seats or rims to be depicted in a realistic way. A panoramic tour then enables you to feast your eyes on your customised dream car from every angle.

But Porsche is offering a great deal more on the Internet to accompany the launch of the new 911 Carrera and 911 Carrera S. In addition to a 360-degree flight around the new 911, users can take the wheel of the 911 for a virtual test drive and experience the driving dynamics at first hand. While you’re on the move, an iPad and iPhone app on the new 911 generation offers special sports car moments and the catalog accompanying the new generation of the legendary sports car is also available in a version optimized for the iPad.

Beverly Hills Porsche, Number One in New Porsche Sales for all of the USA!

Intelligent Performance on Every Level.

Beverly Hills Porsche

8425 Wilshire Blvd.

Beverly Hills, CA 90211

www.BeverlyHillsPorsche.com

Find us on Facebook! www.facebook.com/BeverlyHillsPorsche

Beverly Hills Porsche is an authorized factory dealership of Porsche cars, SUVs, accessories, parts and merchandise. Centrally located to all of Los Angeles, we aim to be a complete lifestyle destination for all Porsche owners and fans!

Like it, Love it, Share it!  Subscribe to our blog or click on one of the social share buttons below.

Thank you!

Porsche Scheduled Maintenance Plan

Now that you have selected your new Beverly Hills Porsche, we are sure that you will want to give it the finest care.

Beverly Hills Porsche Service Center

The Porsche Scheduled Maintenance Plan allows you to manage your factory recommended scheduled maintenance services through the convenience of prepayment. Not only will you lock in the cost of your Scheduled Maintenance up front, you will rest easy knowing that these checks are then at no additional charge for the term you choose and will be assured that the great care you provide for your vehicle will keep it performing at its peak.

How does it work? In establishing scheduled maintenance requirements for Porsche vehicles, our engineers in Germany determined the checks and service operations necessary to keep your Porsche running in optimal condition. The Porsche Scheduled Maintenance Plan covers each of these critical items for periods of 3 years/30,000 miles, 4 year/40,000 miles or 5 years/50,000 miles, depending upon which term best suits your needs. Once you have purchased your Plan, all you need to do is, at the appropriate time or mileage, set up an appointment with your Beverly Hills Porsche Service Advisor and enjoy hearing “There’s no charge for your scheduled maintenance today” when you return to pick-up your vehicle.

Beverly Hills Porsche Service Center in Los Angeles

What is covered? The Porsche Scheduled Maintenance Plan covers the regularly scheduled maintenance visits as specified in your vehicle’s published maintenance booklet, for time and/or mileage period purchased. All work will be performed at your authorized Porsche dealer by Factory-trained technicians using Genuine Porsche Parts. Below are several items generally included in the published maintenance booklet which are replaced or inspected under the Plan:

• Engine oil and filter change
• Engine air filter replacement
• Cabin air pollen filter replacement
• Spark plug replacement
• Brake fluid replacement
• Brake pad, disc, and hose inspection
• Steering gear and axle inspection
• Radiator and air inlet inspection
• Body and sunroof drain cleaning and inspection
• Coolant and coolant hose inspection
• Windshield wiper and washer inspection
• Tire condition and pressure inspection
• Headlights, horn, and other electrical system inspection
• Battery condition inspection

Please consult your Maintenance booklet for a complete list of operations performed and required service intervals for your specific vehicle.

Who is eligible? Any new model Porsche vehicle*, starting with model year 2010, that has been in service less than 12 months, with less than 12,000 miles and has not had its first scheduled maintenance performed yet. *Currently 911 Turbo, GT2 and GT3 are excluded from this program.
How do I benefit from using the Porsche Scheduled Maintenance Plan? Here are some benefits that the Plan brings to you a Porsche owner:

• Certainty. Locks in the price of routine maintenance for the term of your plan. No wondering, “Will the cost of a 30,000 mile checkup on my vehicle go up in a year?” No, it won’t. And it will not for the entire term of the plan you selected.
• Amortization. By spreading out the cost, Porsche Scheduled Maintenance Plan minimizes the impact of a single scheduled maintenance bill that could reach several hundred dollars.
• Quality. All repairs and replacements use Genuine Porsche Parts.
• Confidence and Competency. Knowledge that your authorized Porsche dealership uses highly skilled, factory-trained Porsche technicians.

Bottom line; The Porsche Scheduled Maintenance Plan delivers the convenience of locking in the costs for your scheduled maintenances in advance for a set term and the assurance that performing the regular schedule maintenance by Porsche factory-trained technician will assist in the unparalleled driving experience that you can only feel from your Porsche.

Plan pricing starts at $1,250.00 Please call Neil Martin or Gerald Tan at 310-557-2472 for details.

Beverly Hills Porsche, Number One in New Porsche Sales for all of the USA!

Intelligent Performance on Every Level.

Beverly Hills Porsche

8425 Wilshire Blvd.

Beverly Hills, CA 90211

www.BeverlyHillsPorsche.com

Find us on Facebook! www.facebook.com/BeverlyHillsPorsche

Beverly Hills Porsche is an authorized factory dealership of Porsche cars, SUVs, accessories, parts and merchandise. Centrally located to all of Los Angeles, we aim to be a complete lifestyle destination for all Porsche owners and fans!

Like it, Love it, Share it!  Subscribe to our blog or click on one of the social share buttons below.

Thank you!

For the first time, Porsche is challenging many Americans' perception of Porsche sports cars—and in particular the 911—in a new campaign launching today. The “Engineered for Magic. Everyday” campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving.




“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America. “It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.”

Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.


“When most people think of Porsche, they think ‘magic’—and the cars certainly are,” said Marshall Ross, chief creative officer, Cramer-Krasselt. ”What is markedly different about this campaign is we’re not selling the dream-car mystique of Porsche -- that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.”

Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as “school bus,” “pickup truck” and “snowmobile.”  In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues—as his “getaway car”—complement the everyday ones. The closing voiceover says: “Engineered for Magic. Everyday.”


At the hub of the integrated campaign is a consumer-generated website— PorscheEveryday.com —where owners can share their own everyday stories. With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic. For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story. Last month, to start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.

In partnership with the Reelz channel, Porsche will also invite amateur film-makers to submit films that demonstrate “daily magic.” Ten filmmakers will be selected to experience daily magic in a Porsche and then make a film about the experience. The winning submission will be shown in cinemas across the country—a first for Porsche—and on the Reelz channel.

TV will run on national cable and print will appear in April issues of newspapers and magazines such as The Wall Street Journal, Wired, Fast Company and Condé Nast Traveler with headlines such as “Turns small errands into short adventures”  and “Passion should never take a snow day” – all ending with “Engineered for Magic. Everyday.”